Joint Venture with GIG & New Premises

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PRESS RELEASE

HARESFOOT BREWERY – EXCITING VENTURE WITH GIG, ONE OF THE UK’S LEADING CATERING, LOGISTICS, EVENT AND BRAND SUPPORT COMPANIES – NEW PREMISES ANNOUNCED

Berkhamsted, Herts: November 29, 2016: Haresfoot Brewery is about to embark on an exciting new chapter relocating to the Global Infusion Group (GIG) premises in the New Year. GIG, headquartered in Chesham, offers a great location a short distance from Haresfoot Farm which inspired our name.

Scott Carter, Haresfoot Brewery’s founder and Head Brewer, says: “We are delighted that GIG is now an investor and we welcome Tony Laurenson to the Board. The partnership brings a sustainable cost base from which we can grow. GIG is a global catering, brand support and live event specialist and the two companies see a multitude of exciting opportunities to collaborate bringing Haresfoot beers into new markets evolving and developing the brand.”  

tonylscottc Tony Laurenson with Scott Carter

Tony Laurenson said: “I’m delighted to welcome Haresfoot Brewery to our site. Partnering with companies throughout the world has played an important role in GIG’s success over the last 32 years and I’m really looking forward to the potential of having a brewery in the fold.”

He added: “As a local lad myself, and with the GIG business based in Buckinghamshire, I am extremely proud of my roots.  Although we trade across the globe we are also a business that is constantly looking for opportunities closer to home. It’s why we launched our Bonnie May Events enterprise in 2014 so that local people and businesses can access our expertise.  Haresfoot Brewery is a great concept to bring back local brewery traditions to this area, and with GIG’s support I’m sure we can really help to grow the business.”

Haresfoot Brewery produces a range of craft beers including Conqueror’s Premium Bitter, Totem American IPA and seasonal specials such as Weisse Ale and has exciting plans for expansion.

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We plan to be up and running in January. In the mean time we have built up sufficient stock so that supply of beer to our pub customers will be seamless. Cask Ale will remain a core offering as will our bottled beers for individual and commercial customers

We are very proud to have started and grown up within the Berkhamsted community and are extremely appreciative of the support that has been so generously given to us. So it is not without sadness that we will be leaving River Park in the New Year. However we see a great future ahead for our employees and a thriving brewery. We will continue to run a plethora of events in and around Berkhamsted. Of course our membership packages will be fully honoured.

In the meantime, as the run up to Christmas beckons, our shop at 2 River Park Berkhamsted will be open to offer a great range of Christmas gifts (see website for opening hours)  and don’t miss the events in Berkhamsted and at our current home:

  • Fri    2nd December – Castle Street Christmas Carol Concert and Cabaret
  • Fri   16th December – Carols in the Brewery led by Notes Unlimited
  • Sat  17th December – Xmas MusicFest –  do come and join us for this charity ticketed event with    4 outstanding bands
  • Sun 18th December – Berkhamsted Farmers Market.

We will very much appreciate your on-going support and look forward to providing you with great beer for many years to come. Contact:  George Harvey

More about Global Infusion Group

Originally launched in 1984 as Eat to the Beat – an artist, production and crew catering business specialising in backstage catering services for music, entertainment, film and TV industries – the company has catered many of the biggest names in entertainment and around the world.  Eat to the Beat provides backstage catering support for international tours with an A-Z of clientele including Lady Gaga and Coldplay, major festivals such as Glastonbury and Reading, concert venues and TV and film locations.

Additional divisions were added to the Eat to the Beat brand as the business evolved and diversified and includes a bespoke corporate & private party planning, catering and event design division (GIG…fyi). Since 1988 clients include well-known brands such as Google and O2 and privately, for example, the late, great and very private birthday of Victoria Woods. The global sport and automotive event catering division (GIG SPORT) was created in 2002 and a logistics and brand support division to promote predominantly food and drink products (e2B Logistics) was launched in 1997 which includes such brands as Red Bull and innocent, to name but two. All divisions trade under the umbrella of Global Infusion Group which has its UK headquarters in Chesham, Bucks.

The company has catered functions at iconic locations such as Buckingham Palace and 10 Downing Street to Loch Lomond, the Normandy beaches and further afield the Dubai World Trade Centre, Pittsburgh Steelers Stadium, the Hollywood Bowl, the Great Wall of China and the more remote Ice Fields of Inner Mongolia. GIG have also been on site providing catering at several Asian Games, University Games as well as London 2012, Sochi 2014 Winter Olympic Games, the 2015 European Games in Baku and the 2016 Rio Olympics. GIG has established international bases in California, United States, Qatar, Middle East and Shanghai, China catering across Asia and the Far East. The group employs around 130 full-time staff world-wide supported by up to 3,000 freelance professional specialists to support the hundreds of global events and functions it works at each year.

GIG was named as the UK’s fastest growing independent foodservice company as a result of the profits it has generated. The Foodservice Growth Report 2016 produced by Alixpartners, the consultancy and business advisory service, and EP Business in Hospitality magazine placed GIG at number one in its index of profit making companies. GIG also received the Queen’s Business Award for Enterprise in International Trade in 2014. For more information visit:  www.globalinfusiongroup.com  Media Contact: Paul Smith Associates: Tel: +44 (0) 142022532; paul@paulsmithassociates.co.uk